VinoTheory is Practical Wine Theory

We help you with the wine theory so you can focus on the wine practice, aka finding and tasting great wine.

VinoTheory started with an idea that the more you know what’s in your glass, the more fun it is to drink it. Our practical and informative wine education is designed to maximize pleasure and minimize confusion. Let’s get the most out of every sip.

VinoTheory was created for everyday drinkers, curious sippers, and wine collectors alike who share the love and passion for wine but want to sharpen their senses and deepen their wine knowledge. Let’s feel, think, explore.

Say hi to VinoTheory’s founder, Inga Luntz. She is a certified sommelier, wine writer, and educator.

Inga believes that serious wines deserve to be taken seriously, and there is always an opportunity to learn. As a millennial and WSET Diploma student with a goal of becoming Master of Wine, she is fascinated with the contemporary wine culture and the evolution of taste.

Minimalist aesthetics of VinoTheory was inspired by her Baltic roots, and she will forever remain an enthusiastic champion of umami salinity and marine minerality in wine.

If not tasting, writing, or teaching, Inga is usually scouting through Manhattan art galleries and wine auctions with her husband or taking their kids and a pet mini pig on a Connecticut truffle hunt.